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Pam Gadinsky Vice President of Corporate Communications 300 S. Park Road Hollywood, Florida 33021 Email: pam.gadinsky@vistahealthplan.com (954) 965-3310

HOLLYWOOD, FL - July 6, 2005 - VISTA announced today that veteran South Florida marketing executive Ron Denaro has been named senior vice president of marketing.

Denaro is directly responsible for development and execution of the health benefit company's long-term strategic branding and marketing strategy as well as recruitment of an internal marketing department. "Ron is a key addition to VISTA's talented leadership team," said Ronald J. Berding, the company's chief executive officer. "He brings to VISTA a proven track record of success and the insight and knowledge necessary to build a company brand that supports our mission and growth strategy."

Denaro has held several key leadership positions in marketing including senior vice president and president at national and international companies. He spent more than 20 years as a marketing executive in South Florida including 16 at Alamo Rent-a-Car in Fort Lauderdale serving as vice president of international sales and marketing.

A graduate of St. John's University in New York, Denaro also completed additional executive education at the University of Michigan. He and his family reside in Fort Lauderdale.

About VISTA
VISTA, through its affiliated companies, Vista Healthplan, Inc., Vista Healthplan of South Florida, Inc. and Vista Insurance Plan, Inc., offers a choice of health benefit plans including health maintenance organization (HMO), preferred provider organization (PPO) and point-of-service (POS). Headquartered in Hollywood, Florida, the VISTA companies provide health benefits coverage to more than 300,000 members and 10,000 employers in Florida through employer group and individual plans, Medicare, Medicaid and Florida's Healthy Kids program. More than 5,000 independent physicians and the area's leading hospitals participate in VISTA's provider network. VISTA's health plans were awarded a three-year accreditation from the Accreditation Association for Ambulatory Health Care (AAAHC) - the highest level of accreditation a health plan can achieve. More information about VISTA is available at www.vistahealthplan.com